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Home » News » Bitcoin and Ethereum at the heart of the corporate treasury rush

Bitcoin and Ethereum at the heart of the corporate treasury rush

Listed companies are increasing their Bitcoin and Ethereum reserves: aggressive strategies and a new balance in the crypto market.
RedazioneBy Redazione8 October 2026
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In recent days, the cryptocurrency landscape has been dominated by two undisputed market giants: Bitcoin and Ethereum. More listed companies are continuing to bolster their reserves, focusing on new accumulation strategies. Among the notable transactions, Metaplanet’s decision to sell 10,000 Bitcoin in the third quarter and then repurchase 11,000 shortly afterwards has made headlines, with the stated aim of demonstrating its liquidity to investors and consolidating a leadership position in the sector. Metaplanet’s case is not an isolated one: the race to build up reserves is becoming increasingly fierce amongst the major public treasuries, with rising volumes testifying to the unexpected strength of institutional demand.

The trend towards accumulation is not limited to individual operators: Strive, another leading player, has recently increased its holdings by 2,000 Bitcoin, approaching the 30,000 BTC threshold and challenging MARA’s lead amongst the companies with the largest listed reserves. These movements highlight just how central the strategic management of digital assets has become to companies’ financial policies, often accompanied by sophisticated balance sheet strategies and a focus on transparency towards the markets. Every decision inevitably has repercussions on the balance of power amongst companies, with top positions changing hands at an ever-increasing pace.

The competitive climate is reflected in the new policies adopted by the key players. Michael Saylor, the public face of Strategy, has announced the purchase of a further 334 Bitcoin worth $28.7 million, bringing the company’s total holdings to over 848,000 BTC. According to Saylor, this massive Bitcoin holding cements Strategy’s role as a market benchmark, with around 4 per cent of the total supply held in its portfolios. Meanwhile, statements from other executives reflect a growing consensus on the need for aggressive policies in light of possible signs of an economic turnaround, with particular attention to the effects of regulation and geopolitical scenarios.

These dynamics are also reflected in prices and investor sentiment: reactions to the moves by Metaplanet, Strive and Strategy were immediate, with spikes in discussion on major social media platforms and industry forums. Institutional investors are observing with interest the growing convergence between corporate treasury strategies and speculative objectives, whilst those investing in Ethereum are noting how the second-largest cryptocurrency by market capitalisation is factored into the strategic considerations of these very companies, often as an alternative or complement to Bitcoin. The strength of these positions reflects the sector’s growing maturity, particularly in light of the new regulations announced by regulatory authorities in the United States.

The prevailing impression is that the narrative surrounding digital reserves is shifting from a mere trend to an essential component of corporate governance. Companies seeking to stay ahead of the curve are aiming to consolidate their exposure not only through high-profile purchases, but also through careful, dynamic and long-term-oriented management. These record figures mark a new era of prominence for the crypto world: it now remains to be seen who will truly set the rules of the game in the coming months.

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