Samsung Electronics announced a significant expansion of its partnership with Coinbase, bringing direct access to cryptocurrencies to over 75 million Galaxy users in the US through Samsung Wallet integration. This partnership represents Coinbase’s largest consumer distribution ever and marks a major step towards mainstream adoption of cryptocurrencies through mobile devices.
Asof 2 October 2025, Galaxy users will be able to buy, sell and manage their cryptocurrencies directly from theSamsung Wallet app, without having to switch between different apps or perform additional logins. The integration includes exclusive access to Coinbase One, the platform’s premium service offering zero trading fees on selected assets, enhanced staking rewards and exclusive partner offers.
The partnership, initially announced in July with the introduction of Samsung Pay as a payment method on Coinbase, now expands with significantly greater functionality. Galaxy users in the US will receive a free three-month subscription to Coinbase One, while new traders or those who have not traded in the past six months will get a $25 USDC credit after their first transaction.
Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, pointed out that millions of Galaxy users rely on their smartphones daily for tasks beyond communication, including in-store payments, unlocking vehicles and managing digital documents. With this integration, Samsung Wallet becomes a complete financial hub where users can view their crypto assets alongside digital payment cards, transportation passes and IDs.
The deal comes at a particularly favourable time for the cryptocurrency market, with Bitcoin continuing to consolidate its position as the digital asset of choice and Ethereum proving to be a key pillar of the DeFi and smart contract ecosystem. The integration leverages Samsung’s proprietary Knox security platform, which uses hardware-level encryption, tokenization and biometric authentication to protect sensitive cryptocurrency and payment data directly on the device.
Shan Aggarwal, Chief Business Officer of Coinbase, said the company’s mission is to bring over a billion people on-chain, starting by meeting them where they already are: on their phones. Although the launch starts in the US, Samsung and Coinbase have confirmed plans to expand into international markets in the coming months, potentially reaching the global Galaxy user base estimated at around one billion devices.
This move is an unmistakable sign that the tech giants are embracing Web3 not as a fringe experiment, but as a central element of their product strategy. Samsung is also actively investing in the Web3 space, as demonstrated by its participation in the Bastion project that develops infrastructure for the institutional issuance of stablecoins.
If this is the direction, get ready: your smartphone may soon replace not only your physical wallet, but also your crypto wallet.
Here is the source: https://www.theblock.co/post/373346/samsung-expands-coinbase-partnership-with-galaxy-wallet-integration-in-us
